Thursday, November 11, 2010

Sarawak tourism bodies to help Firely boost links

THE Sarawak Tourism Board (STB) and Sarawak Tourism Federation (STF) have given an assurance to assist Firefly Sdn Bhd in terms of marketing as they are all for improving connectivity to the state.

STB chief executive officer Datuk Rashid Khan said the board would meet with Firefly, a wholly-owned subsidiary of Malaysia Airlines (MAS), to discuss business and marketing strategies to promote Sarawak as a destination via Firefly's flights.

"We will meet next week with a few agendas to see how we can play a role and work together," he told StarMetro in Kuching yesterday.

He said that STB was happy that Firefly intended to facilitate code-sharing arrangements as there were other international airlines that provided travel to the state via code-sharing with MAS.

"Take for example All Nippon Airways. Not many know that it code-shares with MAS on the Kuala Lumpur to Kuching route," he said.

Therefore, with Firefly in the picture, he said there would be better accessibility between many other countries and Sarawak.

Rashid said that Firefly had already lined up a number of sales promotions with the launch of the Kuala Lumpur to Kuching and Kota Kinabalu routes and STB would assist by incorporating its product experience.

STF president Audry Wan Ullok said the federation was happy with Firefly's move as it would better facilitate the travel plans for those coming from abroad.

"A problem faced with AirAsia is the hassle of tourists transferring from KLIA to the Low-Cost Carrier Terminal (LCCT) to catch connecting flights," she said.

Continue reading at: Sarawak tourism bodies to help Firely boost links

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