Wednesday, April 20, 2011

Dayak Film Industry Wants Tourism-related Initiatives

KUCHING -- The Dayak film industry wants the Sarawak Tourism Board (STB) to introduce initiatives to create a friendly environment for film producers to assist the state's domestic tourism industry.

Film producer Museh Amba said the initiatives could include the setting up of a film commission as a marketing organisation to promote localities to the movie and television industries by publicising filming locations, crew members and services of the local areas.

"As film-makers, what we ask is just a simple recognition for our efforts", said Museh, who is BFG Media and Entertainment Production Sdn Bhd managing director.

Museh, who is currently working on his first feature film, "Dunya Gangster" at various locations in Bintulu and Miri, said Malaysian film productions normally focused on 80 percent outdoor shooting locations such as roadsides, beaches, resorts and other attractive tourist spots.

"Basically, it will help promote the places for the shooting to movie audiences," he said, adding that he was optimistic the company's effort to promote the two northern gateways would gain recognition from the local authorities such as the Bintulu Development Authority (BDA) and Miri Municipal Council (MMC).

He was confident that Dunya Gangster, which he said was unique, would receive overwhelming response from movie audiences, particularly from the Dayak community throughout the state as it was the first Dayak-Iban action feature film.

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