MIRI: The Ministry of Tourism and Culture Malaysia is optimistic that the target to attract five million tourists to Sarawak can be achieved this year.
Its deputy minister Datuk Mas Ermieyati Samsudin said as at October this year, a total of 3.4 million people had visited the state.
“The development of the tourism sector in Sarawak can be seen clearly through the statistics of tourists entering the state. Last year, the state registered a total of 4.8 million visitors compared to 4.3 million visitors in 2013.
“With such positive progress, it is possible for Sarawak to achieve the target of five million visitors this year,” she stated when officiating at the soft opening of the Recreational and Tourism Centre at Bungai Beach in Bekenu yesterday.
Mas Ermieyati thanked the various ministries, federal and state departments, government agencies, local authorities, private sector and non-governmental organisations for their concerted efforts in promoting Sarawak to the international market.
At the same time, she reminded tourism players not to be over excited in their tourism promotion works so as not to affect the quality of their products.
“There is a need for you to practise balanced tourism development. Apart from generating profit, you have to balance your business with the need to preserve the quality of environment.
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