Tuesday, September 20, 2016

Utilize ICT fully to promote Sabah tourism


KOTA KINABALU: Tourism promotions can no longer confine to billboards and pamphlets to promote attractions and destinations.

Sabah Tourism, Culture and Environment Minister Datuk Seri Panglima Masidi Manjun said that the tourism industry needs to utilize fully the information and communication technology.

He said: “We need to promote Sabah through ICT at its fullest as this is the era given the vast development of ICT.” According to him, the people are better engaged with social media and if anyone wants to promote an attraction especially to potential tourists overseas, the way to go about it is through ICT.

“Our attractions and destinations will be well covered through the medium,” he said.

Masidi added: “The use of old way like billboard and brochures are more expensive compared to ICT.” He recalled that some 10 years ago, brochures were widely distributed to promote Sabah as a tourist destination before promotional materials were contained in VCD.

“Times have changed as now we only need to give the website and all information is on the website,” he said when speaking at an ICT seminar organized by his ministry.

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