Monday, February 27, 2017

Miri needs greater international exposure, bigger online presence

MIRI: Sarawak is still an unknown tourism destination in many parts of the world.

As such, it needs to organise more international level events and such events have to be aggressively promoted including online to attract more tourists.

According to Assistant Minister for Tourism, Datuk Lee Kim Shin the home-grown Miri Country Music Festival (MCMF) is one excellent example of event that has international appeal.

“MCMF which is a private sector initiative has been successfully organised for the 4th year running and proven to be a sustainable tourism event.

“It has been featured in Asean50 Calendar of Events and thus has become an international musical event,” said Lee on Saturday night when declaring open the 4th MCMF here.

Also present were founder and advisor of MCMF, Gracie Geikie and senior officials of the festival collaborators – general manager of ParkCity Everly Hotel Andrew Law, MyMajor Events general manager Tony Nagamaiah, chief executive officer of MASwings Aminuddin Zakaria and Artistic director of MCMF Asif Pishori.

Lee thanked Place Borneo and collaborators for their commitment in making MCMF sustainable and successful besides getting more international and local media to cover the event.