Tuesday, May 07, 2013

Sarawak Cultural Village hopes to use World Harvest Festival to reposition Sarawak

KUCHING: Sarawak Cultural Village (SCV) hopes to use the World Harvest Festival, particularly their annual theme plays, to position the state as the land of folklore and legends.

Still glowing from the success of the festival and this year’s theme play ‘The Fish Princess: A Highlander Love Story”, SCV general manager Jane Lian Labang wanted to encourage other festival organisers to pick a local folklore or legend and stage their own production.

“The cluster of folklore and legends from all over the land could lift Sarawak’s image as a destination with rich culture.”

Sarawak has been promoted as the ‘Land of the Hornbills’ for as far back as the 1970’s, but it is time to admit that hornbill sightings are a rarity, said Jane.

“This positioning and image raises expectations of tourists and visitors that they can sight hornbills at any time.”

She pointed out that unlike animals, a stage production can be scheduled. In turn, tourist arrivals too can be scheduled to coincide with local festivals.