Saturday, June 15, 2013

Peninsular Malaysia a very important market for Sarawak Tourism

KUCHING: Sarawak Tourism Board (STB) has come up with two broad strategies to woo more people from Peninsular Malaysia to visit the state.

Its chief executive officer Dato Rashid Khan said the initiatives were necessary as the peninsula represented a very important market for the state.

“In the first quarter of this year, West Malaysian arrivals stand at 25.7 per cent and Sarawak has the opportunity to provide them with new tourism perspectives,” he said at the Malaysia Travel Fair (MATTA Fair) Sarawak and Selangor dinner on Thursday.

Rashid said the first strategy focussed on the travel trade, and this is where travel agents play a big role in the demand side.

“The other strategy calls for greater understanding of tourists’ needs so that attractive packages could be designed for them.”

Rashid said eyes were on trade partners because they know their market well.

To create greater demand, STB would continue to bring in journalists and travel writers to write about their experiences and, hopefully, these would entice their readers to fly this way.