Thursday, February 22, 2018

Tourism players encouraged to work with MATTA to attract tourists to Sarawak

KUCHING: Tour operators and travel agents in Sarawak are encouraged to participate in marketing activities organised by the Malaysian Association of Tour and Travel Agents (Matta) as it is now actively organising sales missions to several countries in its effort to attract tourists to the country.

Matta president Datuk Tan Kok Liang said they were currently actively collaborating with international markets and organising sales missions to China, India and other Asian countries, while 29 agents will be participating in ITB Berlin 2018 – the world’s largest tourism trade fair.

“We have briefed Chief Minister Datuk Patinggi Abang Johari Tun Openg on our Matta promotional activities and marketing activities for this year, which travel agents and tour operators in Sarawak are encouraged to take part in.

“Next year, Malaysia is the preferred destination for Europeans, and Sarawak and Sabah have a lot of nature-based tourism attraction which is very good for tourists from Europe.

Of course, we also have the Matta Fair in PWTC (Putra World Trade Centre) and are looking into collaborating with Sabah and Sarawak to suggest that Borneo will be the preferred domestic destination for Malaysia. That will boost tourism arrival for both states,” he said.