Monday, January 17, 2011

MAS Introduces MHdeals For Customers In Sabah

Malaysia Airlines (MAS) in Sabah has introduced MHdeals Destination Sabah, an augmented reality application, which enables customers to use their iPhones to book value flights.

The application will position airports around users and display the best deals from each of them, MAS said in a statement Monday.

"Malaysia Airlines is the first airline to use augmented reality commercially as a new channel for ticket sales.

"MHDeals Destination Sabah is a fun, entertaining and unique way to discover Malaysia Airlines' great deals and Sabah's attractive destinations," Executive Vice President Commercial Strategy Dr Amin Khan was quoted as saying in the statement.

The application is a collaboration effort between Malaysia Airlines, Sabah Tourism Board and SITA Lab.

Continue reading at: MAS Introduces MHdeals For Customers In Sabah

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