Saturday, March 26, 2011

Pullman Kuching forges ahead to expand its business exposure

KUCHING: One of the leading five-star business hotels in the state, Pullman Hotels and Resorts (Pullman Kuching) will be expanding its business exposure, not only within the domestic but as well as the European market this year. The property is managed by an international hotel operator Accor Group.

Eric Tan, who has been with the Accor Group for the past nine years, is current heading the task as the general manager for Pullman Kuching, having taken over from Fabrice Mini in January 2011. Tan has been in the industry for the past 18 years.

“In 2010, the management team as well as the hotel has concentrated mainly on setting up the hotel as a brand including pre-opening and fine-tuning activities as well as getting the right people for the job. More or less in 2011, we managed to stabilise most of the areas in the hotel. One of the major tasks we had was to get Pullman Kuching known domestically as well as in Asia,” Tan told The Borneo Post in an interview recently.

He further said that his immediate objective for this year was to expand the exposure of the hotel, not just within the domestic market but as well as the European market, which he highlighted as an important key point to the hotel’s growth in the industry.

“We are currently working very closely with the European regional office to promote this hotel and this area as a tourist destination. Cooperation also comes closely from regional offices in Thailand, Bangkok, Singapore, Jakarta, China as well as Hong Kong,” he added.

According to Tan, the top feeder market for Pullman Kuching was mainly Singapore, Japan, Australia and the UK. “The area that I want to work on is mainly on the leisure side, which includes leisure as an individual or leisure as a group. I would like to go one step further into the foreign market. This will generally improve the traffic flow into Kuching and at the same time the neighbouring cities around the state.”

The hotel itself is also well-known as a conference hotel in the state. One of its biggest achievements last year was to secure an international conference, the 19th Malaysian Urological Conference which was held in October. With this success, it has managed to secure a few more conferences in 2011, 2012 and all the way up to 2014.

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