Monday, September 12, 2011

e-Community portal a boon to Sarawak tourism industry

KUCHING: The Borneo Tourism Alliance e-Community portal that was launched yesterday is expected to give better impact and exposure to products or tourism destinations as it provides easier accessibility besides expanding cooperation between the tourism players.

Speaking during the media conference, Deputy Minister of Ministry of International Trade and Industry (MITI) Datuk Jacob Dungau Sagan stated that this exercise is one of the follow-up programmes under the Tourism Sector Initiative that was established under the Sarawak Economic Transformation Laboratory (or Lab) recently.

“This portal will be able to impact in terms of easier accessibilities and expanding cooperation between the homestay operators, hotels, tour agents, handicraft owners in promoting their services and products.

“It will also help to reduce marketing cost, which was among the proposals submitted in the Sarawak Economic Transformation Lab recently,” he said.

Sagan pointed out that the programme involves all homestay owners in the state as well as the women entrepreneurs group together with the state tourism ministry.

According to him, under the tourism initiative through the lab organised by MITI recently there were eight initiatives that were proposed involving health tourism, education tourism, eco-tourism hub, sports tourism, homestay, cultural and environmental tourism, property tourism and infrastructure

Continue reading at: e-Community portal a boon to Sarawak tourism industry

No comments: