KUCHING: Key business decision-makers from Australia and Singapore recently undertook a familiarisation (FAM) trip to the state.
The trip, run by Sarawak Convention Bureau (SCB), aimed to shed true light on the state with its unique wildlife and beauty, tradition and heritage, culture of hospitality as well as its world-class facilities slated for the meetings, incentives, conferences and exhibitions (MICE) industry.
Global marketing and communications director Amelia Roziman explained that the FAM trip was held as part of SCB’s ‘7 Wonders of Borneo’ campaign – an essential part of the bureau’s strategic plan for this year to showcase what Sarawak had to offer to some of the most established markets in the Australasia region.
“It’s only by being physically here in the heart of Borneo that our clients can truly appreciate what Sarawak has to offer as a destination for business events. The feedback has been fantastic.
“Our guests enjoyed a tailor-made programme, experiencing everything here – from sights of the orangutans in our ancient rainforests, our many indigenous tribes, up to the state’s colonial history and world-class convention facilities.
“We hope that they could impart this new knowledge to their peers, so that we can transform Sarawak from being the region’s best-kept secret to a recognised global business destination for events. With SCB, Sarawak can be proud of its 80 per cent success rate in bidding (for hosting jobs) over the past few years,” she added.
The delegates visited the main attractions across the state including Kuching Waterfront, Semenggoh Wildlife Centre and Sarawak Cultural Village here, as well as Gunung Mulu National Park. In addition, they had the opportunity to visit various hotels and venues up for consideration as the hosting platforms of their future events here.
The FAM also allowed the guests to experience the internationally-acclaimed Rainforest World Music Festival and kayaking at Kampung Semadang.
“We have such strong support from the industry and the FAM trip is the result of our efforts as an experienced and mature industry player. Many thanks to our main supporter, Malaysian Airlines (Sydney), as well as Cat City Holidays, CPH Travel Agencies, Planet Borneo Tours, Hilton Kuching Hotel, Mulu Marriott and Spa, Meritz Hotel, Borneo Convention Centre Kuching, Sarawak Tourism Board and Event Horizons Management for making this trip a great success,” Amelia said.
Continue reading (Incl. Pic) at: MICE players get closer look at Sarawak during '7 Wonders of Borneo' trip.