Friday, June 20, 2008

Brunei Tourism steps up "Kenali Negara Kitani" campaign

By Yusrin Junaidi

Brunei Tourism has stepped up its effort to promote its "Kenali Negara Kitani" (KNK) campaign with a road show at the Ministry of Industry & Primary Resources building.

The KNK campaign focuses on getting Bruneians and local residents to take time to explore and discover the wonders of the Sultanate, especially during the weekends and holidays. This noble campaign also encourages residents to sample regional delicacies and buy local products such as handicrafts.

Some 150 senior officials and staff members from the Ministry of Home Affairs attended yesterday's road show, which also featured presentations on successful joint venture activities by KNK partners, as well as the Mukim and Kampong Consultative Council (MPMK).

Aside from promoting the tourism industry as a key driver for economic diversification, the road show also educated members of the public that a career in the tourism industry has good prospects.

During the road show, opening remarks were delivered by the Director of Tourism Development Department, Sheikh Jamaluddin bin Sheikh Mohammad, while Pg Azmanishah bin Pg Hj Abd Rahman conducted a presentation.

Representatives from Mona Florafauna Tours, Shetaron Utama Hotel, Rizqun International Hotel and Centrepoint Hotel also promoted their services at the road show.

Courtesy of Borneo Bulletin

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