KOTA KINABALU: Sabah Tourism, Culture & Environment Ministry is shifting its focus to emphasise more on domestic and regional markets in view of the changing trend in the industry caused by global economic downturn.
Citing a report by the United Nation World Tourism Organization (UNWTO), its Minister Datuk Masidi Manjun said the trend in tourism is expected to change with tourists opting either to travel less or to closer destinations as a way to cope with the current global recession.
In this view, he said the Ministry will multiply its effort on further exploring the market closer to home in particular neighbouring countries such as Singapore, Philippines, Indonesia and Brunei.
Taking cue from UNWTO confidence on global tourism industry’s ability to cope with current crisis, he said the State Tourism will also enhance its marketing in medium distance markets such as southern China and Australia.
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