MIRI: Sarawak Tourism Board (STB) is targeting to reap RM8 million revenue from its 4th edition of music driven tourism product, Miri International Jazz Festival (MIJF) 2009, scheduled on May 8 and 9 at The Pavilion of ParkCity Everly Hotel Miri.
STB’s Chief Executive Officer (CEO), Gracie Geikie was optimistic the target could be achieved with strong sponsorship from ASTRO.
“We are indeed very happy that ASTRO this year is going to give wider television coverage in helping STB to make MIJF a truly international event. We are going to team up with ASTRO to document this festival under one of its programme ‘Travel and Living’,” she said in a press conference at ParkCity Everly Hotel yesterday.
Last year, Gracie, who is also the advisor of the festival, said some RM6 million in revenue had been collected from the 3rd event of its kind.
Thus with the continuous strong support from various sponsors, she remained highly confident of another great success next year.
Continue reading (incl. pic) at: Sarawak Tourism targets RM8m for next year’s Miri International Jazz Festival event