Kota Kinabalu: Popular local hit "Sayang Kinabalu" has been chosen as the Sabah tourism promotional theme song for a period of 10 years, said Tourism, Culture and Environment Minister Datuk Masidi Manjun.
He said the song composed by top Malaysian composer, Asmin Mudin and sung by his elder brother, Kimin Mudin, was chosen by Sabah Tourism Board because it has the essence to promote Sabah's beauty and tourist attraction, namely Mt Kinabalu.
"The title itself is already a great slogan and reflects Sabah in a good light," he told reporters at the Ministry in Wisma Tun Fuad Stephens here Friday.
Secondly, he said the song was also catchy and not difficult to memorise with most people being fond of the song.
To kick start the promotion strategy, he said Sabah Tourism has invited one of Indonesia's popular artistes, Nadia Vega to sing "Sayang Kinabalu" albeit an Indonesian version.
He said Indonesian television crews would be coming to Sabah early December to do the ground works before shooting Nadia's video clip and do a documentary to promote Sabah in Indonesia.
At the same time, Sabah Tourism would also cut a new version of the song to be used in its promotional material, which Masidi envisioned would be sung by local singers from the various ethnic groups in Sabah.
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