Friday, March 27, 2009

Malaysia shines at Berlin tourism show

DUBAI: Malaysia received three prestigious awards at the world’s largest tourism fair, the International Tourismus-Boerse (ITB), in Berlin, Germany, recently.

According to Tourism Malaysia, the “Malaysia Truly Asia” advertising campaign won the gold award in the print advertising category at the Das Goldene Stadttor (The Golden City Gate) international film competition award ceremony at the ITB Cinema on March 12.

Malaysia’s entry was among 94 entries accepted from all over the world for selection by a 40-member committee comprising representatives from the marketing, media, film and advertising industries as well as official institutions.

The ITB ran from from March 11 to 15.

In addition, the Malaysia Pavilion secured second place in the Best Exhibitor Award in the Asia/Australia/Oceania category at the CBS Best Exhibitor awards, Tourism Malaysia said in a statement here.

It was organised by the Cologne Business School (CBS), an internationally renowned business school of the European University of Applied Sciences Rhine/Erft, which ranks among the top 10 German universities for business studies.

Measuring 494sq metres, the Malaysia Pavilion showcased the diversity of Malaysia’s tourism products.

Representatives from Sabah, Sarawak, Penang, Terengganu, Selangor and Langkawi, 30 hotels, 20 tour operators as well as Malaysia Airlines participated under the “Malaysia” banner which was coordinated by Tourism Malaysia.

Continue reading at: Malaysia shines at Berlin tourism show

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