KUCHING: Sarawak’s tourism strategy will focus on the short-haul sector, including domestic tourists this year instead of the long-haul market.
Urban Development and Tourism Minister Datuk Michael Manyin said this change in strategy was made to offset the effects of the current global financial crisis in the travel industry.
He said holiday-makers in the region were expected to cut down on trips to long-haul destinations such as Europe and America during the downturn and look for more affordable holidays closer to home.
As such, Sarawak will market itself as the best alternative holiday destination in the region, he said.
”We feel that if people have less money to spend, they cannot afford to go on long-haul holidays but they would still want to travel.
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