KUCHING: Sarawak is rethinking its tourism promotion, focusing on short-haul holidaymakers, in particular affluent Singaporeans.
The top three groups the state is eyeing are church groups going for retreats, students and expatriates.
State Tourism Minister Datuk Michael Manyin said Sarawak would be more aggressively marketed in Singapore as the long-standing problem of air connectivity was a thing of the past.
Singapore's low-cost carrier Jetstar flew its inaugural flight into Kuching International Airport yesterday. It will fly four times a week between Singapore and Kuching.
"There are 7,000 seats available (from Singapore to Kuching) a week," Manyin said at a ceremony to mark the first flight.
Continue reading at: Sarawak eyes short-haul tourists