Monday, July 12, 2010

Sarawak going for ‘food tourism’

THE organiser of the Sarawak Rainforest World Music Festival will introduce another major event next year, which is likely to focus on the state’s native food.

“It would extend the ‘Rainforest’ brand name, and keep tourists within the state for longer,” Sarawak Tourism Board chief executive officer Datuk Rashid Khan said, adding that planning for the new fest was in the early stages.

“Food is an area we strongly feel we should leverage on,” Rashid said, adding that other ideas include an overall cultural event.

“We want to have the fest after the musical weekend, and it would probably run for about a week’s period.”

Rashid said preliminary discussions have been positive, and suggestions have been made to stage it on Padang Merdeka in Kuching.

Continue reading at: Sarawak going for ‘food tourism’

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