TORONTO: Malaysia will embark on a rebranding exercise to promote primary tourist destinations including Langkawi, Port Dickson, Penang, Kuala Terengganu, Kota Kinabalu, Sabah and Mulu in Sarawak.
Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor said the ministry would promote these places as value-for-money destinations.
He said sustainable tourism would be the main focus of the rebranding, selling places that offered eco-tourism products and activities.
These include nature and leisure holidays such as diving, angling and marine life in Pulau Sipadan, golfing paradise in the north, sail and cruises in Langkawi Geopark, Monsoon Cup in Terengganu, beach and islands that welcome visitors all year round, he told Canadian tour operators at a luncheon here Wednesday.
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