Gayana Eco Resort first in M’sia to sign deal with Preferred Hotel Group (PHG)
KOTA KINABALU: Gayana Eco Resort has become the first resort in Malaysia to sign a partnership with the Preferred Hotel Group (PHG).
This was announced by spokesperson and consultant for Gloharta (M) Sdn Bhd, Nilakrisna James during a press conference held at the resort yesterday. The resort is also the second within the Asean region to form an alliance with PHG, which represents 750 hotels and resorts in 85 countries. “PHG has five different branding labels for the hotels and resorts it represents – the Preferred Hotels and Resorts, Preferred Boutique, Summit Hotels and Resorts, Sterling Hotels and Historic Hotels of America,” said Nilakrisna.
Gayana Eco Resort falls under PHG’s Preferred Boutique Collection which enables it to enjoy all the privileges and benefits of being a member boutique hotel such as sales support, integrated marketing solutions, global connectivity and reservations service.
She added that the resort was noted by PHG for providing a unique tourism product. “After our rebranding exercise and refurbishment with new identity layouts and expansion programmes with an additional traditional spa, we have caught the eye of international luxury property branding labels such as the Preferred Hotel Group,” she said.
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