Kota Kinabalu: Indonesia is a new market focus for Sabah's tourism industry that has huge potential to generate better spin-offs for the State during the current global economic slowdown.
Sabah Tourism Board (STB) Deputy Chairman Datuk Sari Suhut, who disclosed this, said the agency is tapping the Indonesia market as part of its aggressive promotional campaign to highlight Sabah tourist destinations.
"It is expected that the long haul tourists from Western countries would be declining following the present economic crisis like in the US. Hence, we are focusing on new markets of tourism in neighbouring countries like Indonesia and Philippines.
"That is why we have been tapping the Indonesian market since last year as we see there is a growing trend of Indonesian tourists spending their holidays in Sabah that will benefit the business sector and tourism players in the State," he said.
Sari said this at the opening of a three-day introductory course on Indonesian Language and Culture for 60 participants of the Sabah Tourist Guide Association (STGA) at the Indonesian Consulate, here, Monday.
Continue reading at: Indonesia is Sabah's new tourism focus