Wednesday, November 19, 2014

Sarawak Convention Bureau launches Soulful Orangutan Appeal Project

KUCHING: The Sarawak Convention Bureau (SCB) recently launched its ‘Soulful Orangutan Appeal Project’ at Imex America.

This key trade show for the global meetings, incentive travel and events industry was held in Las Vegas, USA on Oct 14-16.

A press release issued by SCB yesterday said the project would be an ongoing SCB trade show initiative to promote Sarawak Forestry Corporation (SFC)’s popular corporate social responsibility (CSR) programme ‘Heart2Heart with Orangutans’.

With just a ‘Like’ and a ‘Share’ of ‘Soulful Orangutan Appeal Project’s’ Facebook page, visitors can be part of the programme and make a difference.

Each ‘Like’ equals a US$1 donation from SCB under the name of each participating individual.

“The response to Soulful Orangutan Appeal Project was encouraging as we had visitors to our booth enquiring about not only Sarawak’s CSR programmes, but what else the destination could offer; which was our main objective,” said SCB managing director Mike Cannon.

SCB said exhibiting under the Malaysia banner with partners Malaysia Convention and Exhibition Bureau (MyCEB), CPH Travel Agency and Borneo Adventure from Sarawak was a great success.

Built on a core trade show format, Imex America offered great networking opportunities and free education thanks to multiple partnerships with leading global and American industry associations, it said.