KOTA KINABALU: The joint organising committee of Borneo International Yachting Challenge (BIYC) has set their Key Performance Index (KPI) - to attract participation of at least 50 yachts for BIYC 2010.
Assistant Minister of Infrastructure Development and Communications, Datuk Lee Kim Shin is confident that the target can be achieved with concerted efforts from various organising partners of the event.
“To ensure greater success for the BIYC 2010 in future, let us form a joint-committee to draw up publicity and promotional programmes for the event,” he said.
“The partners of the event, namely Miri, Labuan and Kota Kinabalu should meet soon to fix the dates for 2010 challenge and work out new strategies and start promoting and marketing the event to the yachting community in different parts of the world.
“Perhaps representatives from Labuan, Sabah and Sarawak would study the proposal and come up with fresh, creative and new ideas to market the event,” he said in his address during the 6th BIYC Prize Presentation Ceremony at Sutera Harbour on Thursday night.
Datuk Lee, who is also the joint-chairman of 6th BIYC main organising committee, thanked all who have contributed towards the success of this years’ event, particular their counterparts in Labuan and Kota Kinabalu for their support and contribution towards the event.
“The 6th BIYC has created a new milestone as this is the first time that the BIYC is being extended to Kota Kinabalu. This has helped to build up the profile of the BIYC while the passage race becomes more challenging and interesting,” he added.
He stressed that the achievement would not have been possible without the strong support, cooperation and assistance from the Ministry of Tourism Sarawak and Sabah and the Sarawak and Sabah Tourism Boards, the Labuan Corporation and Tourism Action as well as the Miri Marina and Sutera Harbour Marina and other volunteers of BIYC Sabah Working committee.
“Ever since the introduction of the BIYC in 2003, increasing number of yacht owners in different parts of the world have come to know Sarawak, Labuan and Sabah.
Continue reading at: 50 yachts for Borneo International Yachting Challenge 2010