Monday, October 15, 2012

Firefly Eyes Expansion Of Services Between Singapore And Sabah And Sarawak

Firefly Sdn Bhd is eyeing the possibility of expanding its services between Singapore and Sabah and Sarawak and reinstating the flights between the city state and Terengganu.

Its chief executive officer, Ignatius Ong, said the community airline was constantly studying and reviewing its network to ensure optimal utilisation of its assets. 

In certain cases, he said, existing routes may project increasing demand and vice versa. 

"Subsequently, time and market demand may also encourage us to consider reinstating former routes. In such instances, we will dynamically review the routes where appropriate adjustments are made when necessary. 

"We must also look into our current fleet to ensure we have the right planes with the right range to service some of our potential destinations," he told Bernama here today. 

Ong said Firefly would continuously seek new and exciting destinations to ply to and most importantly those seen profitable. 

"We prefer to grow organically, in line with the vision of our parent company, Malaysia Airlines (MAS)," he said.

Ong said Firefly currently provided connectivity from Singapore to Subang, Ipoh, Kuantan and Kota Baharu (its newest route). 

On the new route Kota Baharu, Ong said, the airline has received relatively favourable response, "just as we forecast in the pre-mature stage during the development of this route."