THE Sarawak Tourism Board (STB) has drafted seven marketing strategies for next year.
The seven strategies are: Direct Marketing, Thematic Campaign, Festival Campaign, Target Incentives, Familiarization Trips, Market Representatives and Research Development.
“These seven strategies are crucial in the value chain and they complement each other,” said Minister of Urban Development and Tourism Dato Sri Michael Manyin Jawong in his winding up speech at the DUN Sitting here yesterday.
In addition to the strategies, Manyin said STB is now tapping into new markets especially Russia, India and Poland in order to improve the number of tourist arrivals.
Continue reading at: Seven marketing strategies to promote Sarawak tourism