KUCHING: The management board of Panchor Hot Spring should initiate a more aggressive promotion campaign to attract more locals to drop by.
Sarawak Tourism Ministry permanent secretary Datu Ik Pahon Joyik said there were many ways to promote the hot spring, and one of them could be by organising yearly Open Day.
Ik Pahon opined that such activity would attract visitors, especially locals from the surrounding areas who had not heard of the hot spring’s healing potential.
“The number of visitors has been increasing, especially during school holidays but we want everyone to know about Panchor Hot Spring, so I suggest the management board hold something like a carnival with a variety of events once a year.
“Offer 50 per cent discount to visitors taking a dip at the hot spring to encourage more local visitors,” he suggested.
Ik Pahon said it was up to the management board and the villagers to mull over his proposal.
He was officiating at the launch of a gotong-royong participated by the Tourism Ministry, government agencies and local community at Panchor Hot Spring about 40km from here yesterday.
Ik Pahon said the ministry would continue to help Kampung Panchor villagers maintain facilities at Panchor Hot Spring until they can stand on their own feet.
The hot spring at Kampung Panchor had great potential and with the involvement of the relevant government agencies and the local community, it could one day become a popular tourist spot.
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