Thursday, May 04, 2017

Sarawak shoots for the stars to boost tourism

Sarawak hopes to bolster tourism by creating greater awareness and appeal of the destination through the film industry.

Acting CEO at Sarawak Tourism Board (STB), Mary Wan Mering, said: “(Promotion efforts through) trade fairs, trade missions and consumer billboard marketing will still continue.

But we must think out of the box to capture the market of travellers who are interested in entertainment.”

Citing the success of South Korea leveraging its pop culture and technology in tourism, she added: “They don’t spend on big billboards to create awareness.

They use K-pop and Korean dramas. They get big corporations such as Samsung to promote the destination and their products using K-pop."

Earlier this year, the STB set up a Filming Support Unit to facilitate international film production houses to obtain film permits, and provide them with ground support and hosting during location scouting in Sarawak.

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