Friday, May 19, 2017

Sarawak Tourism Board to digitise all promo materials

SARAWAK Tourism Board (STB) will digitalise all promotional materials to increase its presence in ‘call for action’ booking portals to leapfrog its performance.

This is in line with the state government’s call for the use of digitalisation, said Minister of Tourism, Arts, Culture, Youth and Sports Datuk Abdul Karim Rahman Hamzah.

“STB will still provide a face-to-face interaction marketing as human interaction in tourism business is inevitable and remains relevant although digital marketing is widely used,” he said in his winding-up speech yesterday.

He said his ministry had set up a consultative platform known as Sarawak Tourism Forum to engage and get feedback from tourism players.

Some requests from industry players made through the forum had been implemented while a few others were still at discussion level, he added.

On the Sarawak Museum Campus, he said works were at about 35 per cent progress and the new museum gallery was expected to be open to the public in 2020.